The COMPASS is one of the skills straight out of the Superhuman Accelerator. It’s the one every other skill and agent reads first, the memory your AI has been missing. You’re getting it free. It’s waiting for you at the end of this post.

90% of my hours now go to revenue: sales calls, partner pitches, saying the price and shutting up, chasing the “maybe”.

I don’t hand everything off. I decide what’s for AI and what deserves my best hours. Muse runs my inbox, calendar and call prep. Stanley runs content. Boardy books intros. My interns own engineering, ops and BDR. The revenue work stays with me.

So, are you doing the work?

You’re busy. BUT are you doing the work that pays?

Busy is a great place to hide.

Keep the uncomfortable hours for yourself: the ask, the contract, the follow-up after silence. AI can write your post in 30 seconds. It can’t decide to be brave for you….

Subscribe now

Your gift: the Business COMPASS 👀

One page every AI agent reads before it touches your business: what you sell, who you serve, your voice, your focus. If it’s not on the page, the agent asks instead of guessing.

Every $ task should sell an offer on your COMPASS. Every task you kept should be on your human-only list. If it isn’t, hand it off this week.

Yours is waiting at the end of this post.

Low number? You don’t have a time problem. You have a hand-off problem.

Take it as a Word template, or as the AI skill we use inside the Accelerator. With the skill, say “Superhuman: build my COMPASS” and it builds the page from your own calls and docs, then asks you only about the gaps.

Grab it here

Fill it in this week. Your AI will finally remember your business, and you’ll stop repeating yourself then….

The Time Rich Audit

1. List last week. Every block over 15 minutes, with hours. What you did, not what you planned.

2. Mark each one $ or not. $ means it put you in front of someone who could pay you this month. Prep doesn’t count. Coffee with no ask doesn’t count.

3. $ hours divided by total hours. That’s your number. Mine’s 90%.

4. Give every non-$ task an owner who isn’t you:

   • Skill: same steps every time (proposals, drafts, captions)

   • Agent: runs on a schedule (inbox, follow-ups, call prep)

   • Human: needs hands or judgment you can teach

   • You: pricing, offers, anything sent in your name, hiring. Nothing else.

5. Check it against your COMPASS.

Superhuman is a 4-week live intensive where you learn directly from builders: people who use AI every day to run their businesses. They'll show you how to set up your own AI system, build agents that take work off your plate, use Claude properly, tell stories that land, and edit videos without hiring help. You won't get theory. You'll see how real operators do it and build alongside them. Think of the money, stress and time you'll save once you learn how to become superhuman with AI.

SPICY SALE ENDS SUNDAY…

$500 off the Superhuman Accelerator with code SPICY.

Superhuman Accelerator

19+ ambitious humans are ALREADY in early bird sale…. Every ticket is two seats, so with a plus one it’s about $31 each per session. You leave with a trained agent running. Show up, do the work, and if it isn’t running, you get your money back.

Ends Sunday 4th October, 11:59pm ET.

Much love!!!

Ella Molony Cook

Time Rich

LinkedIn | Instagram | Book a 1:1 AI/Biz System Strategy

I nearly didn’t post it. A public wishlist is a public place to get ignored, and everyone watching sees the silence.

In the first 20 hours:

• An introduction to the co-founder of Stan and another offer to introduce

• The team at Wispr Flow found the post and messaged me!!

• Asked how to join the accelerator

Two names off the list from one post, with zero ad spend.

LinkedIn is the easiest room on the internet to stand out in!!! Here are 12+ LinkedIn skills, and the order to run them.

Essential Tools:

• Stanley - Head of Content - SMS, Whatsapp or Web

• Boardy - AI Super Connector - SMS, Whatsapp or Call

• Granola 2 Months Free - Doesn’t video record or jump into meetings!

Download the folder, add the skills to Claude, and call them by name. How do you install a skill… Ask AI ;)

PS. Need hands on support? Join a FREE workshop linked at the end…

Get the 12+ LinkedIn skills

Most people open the post writer first. I did too. But you can’t write a profile for someone you haven’t named, so start with who you want to reach.

Step 1. Name your ideal client (30 minutes)

• build-icp-from-calls reads your recorded calls and builds your ideal client from what people said out loud: the moment they reached out, the problem in their own words, the objection they raised. It also saves the stories and ideas from those calls so you never start a post from a blank page.

It runs on Granola (for call recordings) and Notion. No recordings? Paste in your notes from your last five client or prospect conversations, or just answer its questions from memory. You’ll still leave with one sentence describing your ideal client, like “a founder of a 5 person agency who just lost a big client and is stuck on finding the next one.”

If you can’t fill in that sentence, stop here until you can. Every step after this depends on it.

Step 2. Audit your profile for that person (20 minutes)

• audit-linkedin-for-icp-goal asks what LinkedIn is for in the next 90 days, takes the sentence from Step 1 (paste it in if you’re not using Notion), and scores your profile against both. You get a ranked list of fixes with the new words already written.

• linkedin-profile-optimizer does the full rewrite if you want it: headline, About, Featured.

Do fix number one today. Usually that’s your headline, and it takes under 30 minutes.

Step 3. Find your stories

No call recordings, so Step 1 found no stories? This fills the gap.

• linkedin-interviewer asks you questions one at a time until it has the moments you’d rather not post about, with the numbers attached, and keeps them in a story bank.

Step 4. Write

• linkedin-content-planner gives you a 7-day plan: what to post, which hook, which CTA, when.

• linkedin-post-writer drafts a post from one of 20 hook formulas, picked by what you want the post to earn.

• linkedin-hook-extractor takes a post you wish you’d written and shows you the structure behind it.

• linkedin-humanizer strips the tells that make a post read like a chatbot wrote it.

• linkedin-repurposer turns one Substack post, talk or podcast into LinkedIn posts.

Step 5. Engage

• linkedin-comment-drafter writes comments on other people’s posts that get the author to reply.

• linkedin-reply-handler drafts replies to every comment worth answering on your post, in one batch.

• linkedin-thread-monitor tells you which of your comments got an author reply, so you follow up while the thread is warm.

Step 6. Measure, then start again

• linkedin-engager-analytics shows who liked and commented, sorted by whether they’re your client, your peer or someone you want to reach.

• linkedin-employee-advocacy gets your team posting about the company without it sounding like a press release.

Rerun Steps 1 and 2 in 90 days. You’ll know your client better by then, and the new audit score shows whether your profile kept up.

Don’t want to install the skills? Use these two prompts

Prompt 1: name your ideal client and start your ideas bank (Step 1)

Paste this into Claude. It asks you 16 questions first, then turns every meeting after that into content ideas. The extraction part works best with Granola and a Notion database called “Content Ideas Bank”. Without them, paste in your meeting notes and it will list the ideas in the chat instead.

SETUP (first run only)
Before extracting anything, ask me these questions one section at a time. Wait for my answers. Save them and use them to filter every idea from now on. If I've already answered, skip to EXTRACTION.

Content focus
1. What are you known for, or want to be known for, in one sentence?
2. What 3 to 5 topics do you want to own?
3. What do you refuse to post about?
4. What are you selling right now, and what's the next offer after it?
5. Which platforms do you post on, and which one matters most?
6. What should a reader do after reading your content?

Ideal client profile (be specific)
7. Who is your ideal client? Role, industry, business stage, revenue or team size.
8. What does their week look like? Where does their time go?
9. What are the top 3 problems keeping them stuck right now?
10. What have they already tried that didn't work?
11. What exact words do they use to describe their problem? Give me real phrases.
12. What do they secretly want that they won't say out loud?
13. What objections stop them buying?
14. What result would make them tell their friends about you?
15. Who is NOT your client? Who do you want to repel?
16. Where do they spend time online, and who do they already follow?

When I've answered, summarise my content focus and ICP in 10 lines and ask me to confirm before you continue.

EXTRACTION (every meeting)
After each meeting, pull out every content idea that fits my content focus and speaks to my ICP. Add each one as a new page in my Notion database "Content Ideas Bank".

A content idea is any moment where:
- someone asked a question my ICP would also ask
- a problem, mistake or frustration was described in specific terms
- a result, number or before/after was mentioned
- someone disagreed with common advice
- a story was told that illustrates a lesson
- I explained something that made the room go "oh"

For each idea, create one page in Content Ideas Bank with these properties:
- Title: a scroll-stopping hook, max 12 words, in first person, in my ICP's own language
- Priority: High, Medium or Low. High means it's timely, hits a top-3 ICP problem, or is tied to what I'm selling now
- Category: pick the closest existing option. Never create a new one
- Status: Idea

In the page body, add:
- Source line: the exact quote from the transcript that sparked the idea
- ICP problem: which of their problems this speaks to
- Angle: one sentence on why my ICP cares
- Meeting: meeting title and date

Rules:
- Add at least 3 and no more than 10 ideas. Quality over volume.
- Drop any idea that doesn't fit my content focus or speaks to someone who isn't my ICP.
- Strip names and confidential details. Never use client names.
- Skip generic ideas a thousand other creators already post.
- Check the database first. If an idea is already there, don't add it again.
- If nothing is worth posting, add nothing and reply "No content ideas".

Prompt 2: check your profile against that client (Step 2)

Once Prompt 1 has given you your ideal client in 10 lines, paste this in the same chat:

“Here is my LinkedIn headline and About section: [paste]. Using the ideal client you just summarised, tell me whether that person would know within 5 seconds that I’m for them. Then rewrite my headline so they would. Don’t polish it.”

Change the headline today. Then tell three people you changed it.

Build it with me

The AI Superhuman Accelerator starts Monday 26 October. It runs four weeks, and by the end one department of your business runs on AI, built by you alongside exited founders.

Every ticket includes a second seat. Show up to the first two build sessions and do the work. If your first agent isn’t running, you get a full refund.

Substack readers get $200 off with code SUBSTACK

2 SEATS FOR 1 - EARLY BIRD

Upcoming free workshops

• AI Agent Build, this Thursday 1 October, 2pm ET

• AI Content Machine, Wednesday 7 October, 1pm ET

• AI Delegation Mindset, Monday 12 October, 1pm ET

• AI Investor Outreach, Tuesday 13 October, 12pm ET

Come to Thursday’s build with Claude open. You’ll leave with an agent running.

Thursday I’ll tell you where the Stan and Wispr Flow conversations landed, good or bad. Daily audacious update is on Instagram.

Much love,

Ella

PS. The wishlist got two replies because it was public. If you have a list sitting in your notes app, post it this week. Then connect with me on LinkedIn and tag me so I can see it.

I’m going to make $60,000 in the next 60 days and show you every move. Not the highlight reel. The tools I use, the asks I make, the ones that land and the ones that get ignored.

Today the number is…..

$0.

The AI Superhuman Accelerator opened this morning. Four weeks, one department of your business running on AI by the end… Built by exited founders and builder!

Move 1: put the dream partner list in public and attach a bounty.

Whoever connects me to one of these gets a free seat in the accelerator. Reply to this email with the intro.

I’m partnering with communities too. Founder groups, investor networks, creator collectives, membership clubs. If you run one, or know someone who does, reply and tell me who.

Partner with Google
Partner with Stan
Partner with Anthropic
Partner with Grok
Partner with Notion
Partner with ElevenLabs
Partner with Wispr Flow
Partner with OpusClip
Partner with Canva
Partner with Higgsfield
Partner with Granola
Partner with Meta for Muse

Plus a line-up of IRL events for women building live at The Ned.

The tool behind move 1 is the agent that built the list. Paste this into AI/Claude:

“I run [business]. My goal for the next 90 days is [goal]. List 12 brands or people whose audience overlaps mine and who’d gain from being in front of my customers. For each one: why they’d say yes, who probably owns the decision, and a two line intro request I can send to a mutual contact.”

You’ll have your own list in four minutes. Post it. Attach a bounty. Then tell three people today, because a list nobody sees is a wishlist.

We need a room to build your AI Operating System in. Let’s make this happen.

Thursday I’ll tell you what came back. Daily number is on Instagram.

Substack readers get $200 off with code SUBSTACK at timerich.ai/accelerator.

UPCOMING WORKSHOPS!

AI Agent Build Thursday 1 October, 2pm ET

AI Content Machine Wednesday 7 October, 1pm ET

AI Delegation Mindset Monday 12 October, 1pm ET

AI Investor Outreach Tuesday 13 October, 12pm ET

Want the AI System, not just another agent?

Much love,

Ella

PS. Will be documenting the series on IG - Follow here or have an introduction or partnership - Connect on Linkedin or respond to this email.

By the time I’m home, the drafts, the call briefs and the intros are waiting.

My job is to approve. Not to start.

Subscribe now

One to Muse: “Here’s what needs to happen in my inbox and calendar today.” One to Stanley: “Here’s what I’m thinking about. Turn it into today’s content.” One to Boardy: “Here’s who I want to meet this week.”

The team

Muse, Chief of Staff. Inbox, calendar, call prep, travel, admin. Practically my new best friend. Join Muse

Stanley, Head of Content. Posts, newsletters, repurposing, publishing. Two-week free trial. Don’t start it until you’ll use it daily. Join Stanley

Boardy, AI SuperConnector. Intros, booking, pre-call prep and debriefs. My long lost brother from Australia. He’ll call you. The accent is real. Join Boardy

If it lives in your inbox, calendar or a spreadsheet, it goes to Muse. If it gets posted, Stanley. If it’s a person or a meeting, Boardy.

Add all three to your phone and pin the chats to the top of Messages. Pinned chats are their desks. If they’re buried, you stop delegating. I’ve watched it happen.

How to brief them

Every task gets the 4 Cs. Skip one and you redo the work.

• Clarity. What does done look like?

• Context. What’s in my head that they need?

• Collaboration. Who’s involved, and where do I check?

• Cadence. Recurring? When is it due?

Three rituals to steal

Inbox pass, three times a day. Muse drafts replies, logs new contacts to my tracker, unsubscribes from marketing.

Call prep. A 6pm preview of tomorrow’s calls, then a brief two hours before each one.

Granola to posts, daily at 6pm. Stanley scans my meeting notes for quotes and turns them into LinkedIn posts and Substack Notes. My meetings write my content now.

One warning. Automated LinkedIn activity can trip their bot checks and freeze your account. Mine did. Keep volumes low and human.

Don’t read about it. Build it.

October is the last month I’m running live build sessions until 2027, and I’m taking it up a notch. Each session I’ll hand you an agent or skill to build with. So come with Claude (or whatever AI you use) open and ready to go.

Time Rich Content Machine Tuesday 29 September, 11am ET. That’s this week.

AI Agent Build Thursday 1 October, 2pm ET

AI Content Machine Wednesday 7 October, 1pm ET

AI Delegation Mindset Monday 12 October, 1pm ET

AI Investor Outreach Tuesday 13 October, 12pm ET

Want the AI System, not just another agent?

The Superhuman Accelerator starts Monday 19 October. Four weeks. Two live builds a week. You leave with one department of your business running on AI, and the skill to build the next agent yourself.

Show up to the first two builds, do the work, and if your first agent isn’t running, I refund you in full.

Substack readers get $200 off. Use code SUBSTACK at checkout. Every ticket includes a second seat, so bring a co-founder or a friend.

Claim your seat

Reply and tell me which agent you set up first.

Much love,

Ella

Four hundred people were turned away from a free workshop in New York last week.

Not because the content was secret. Because the room fits a hundred.

Over 500 applications for around 100 seats at AJ Yadav’s Claude Code …

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Last summer I 4x’d revenue at my last company. One scalable system, then 150 interns onboarded to pour fuel on it.

I know how that sounds. It worked.

This month I did it again at smaller scale. 18 interns, five days, while running the venture. And it has already changed the business.

Then I noticed the thing that has been sitting in front of me the whole t…

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AI jobs now pay more than double non-AI roles, $177k versus $80k typically, per new LinkedIn research on the AI talent divide. Head of AI, $236k median. Director of AI, $229k.

Women account for 26% of the hires into those roles. At the C-suite level, inside AI companies, across 27 countries, that number drops to 13%.

Read more

The new episode of Time Rich is live, and it’s the one I’ve been waiting to share with you.

The CEO of Anthropic has said the next wave of billion dollar companies will be built by a handful of entrepreneurs working almost entirely with AI agents. After recording this episode, I believe Aj Yadav will be one of them.

Aj is a serial founder, Forbes 30 Under 30, backed by Khosla, who became the fastest growing AI creator in the world. And in this episode he doesn’t just tell the story. He opens up the machine and shows you exactly how it works.

I’ve built 4 companies, and I’ve watched the same pattern play out every time: the founders who build an audience have an unfair advantage. But the price of that advantage has always been brutal. Show up on camera every day. Think of endless hooks (I’m dyslexic, that part is genuinely hard for me). Spend 30+ hours a week, or six figures on a team.

That price just collapsed. And the people who see it first are going to be very hard to catch.

Inside the episode

• How the video editing agent actually works + the breakdown content stack of agents he’s spent MONTHS + MILLIONS of tokens building.

• Why his content converts: virality to followers, followers to community, community to sales of his businesses

• What an agent actually is (not a prompt: an employee you onboard, teach your voice, and let work without you in the room)

• His journey: Forbes 30 Under 30, venture backed companies, then going all in on AI and the attention economy

• And the thing Time Rich is really about: how AI gives us our lives back

THE FACELESS SUCCESS…

AJ not only has been able to grow his account but multiple faceless accounts with the same formula to dive views = VALUE.

And here’s the part I’m most excited about

Aj isn’t keeping the machine to himself.

We’ve joined forces to launch The Agent Labs, home of The Content Stack: a 40 day challenge where you build your own version of his system. A research agent that studies your niche. A viral hook writer. Caption, LinkedIn and Substack writers. Carousel and infographic builders. All trained on your voice, so it sounds like you, not like AI.

I think about who’s reading this. The investor with a decade of knowledge and no time to share it. The engineer who wants to keep building. The coach who wants to stay focused on her clients. The founder who hasn’t seen her friends in months. This is how you become visible without giving up your life to do it.

Early bird pricing is live now, and doors close 4 September.

JOIN THE CHALLENGE →

Stay ahead of the curve,
Ella Molony Cook

Let’s stay connected:
Instagram | LinkedIn | Events

This season was all about growth, leadership and impact. Refining processes, improving how the team communicated, building a culture where people could thrive. But you cannot pour from an empty cup, and founders are extremely good at pre…

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I’d been following Aj Yadav on Instagram for weeks when it finally hit me.

Every post delivered. The carousels were sharp. The scripts were flawless. Every hook felt completely original.

Then the penny dropped: I wasn’t…

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What does it actually take to become a female founder in fintech with no degree, no finance background and no network handed to you?

In this episode I share the full story. Dropping out of high school at 15 to study fashion. Buying my first property at 19. Building and selling my first fitness company. Launching a podcast about investing. Moving across the world to the US. And eventually pitching myself into a co-founder role in private capital, an industry I had no business being in on paper.

I get real about the failures too. A retreat business wiped out by COVID. A partnership that fell apart. Getting burned by the smoke and mirrors of the capital raising world. And the mindset that changed everything for me: shoot your shot, ask for what you want, then prove it.

I also talk about what it feels like to be the only woman in the room. When we ran Founders AI Lab, the room was 98% male. That number is not an accident, and it is exactly why I keep talking about this.

In this episode:

• Why I never doubted I would be an entrepreneur, and how an unconventional upbringing shaped that

• Buying my first investment property at 19 with my grandfather as a mentor

• Building, pivoting and selling my first company, Activate U

• What real estate, crypto and my first podcast taught me about money and risk

• The side of capital raising nobody warns you about

• How I pitched myself for a co-founder role and got it

• Being 2% of the room, and why women belong in finance and tech

Time Rich is reshaping how women flourish in the age of AI, focused on growing revenue, rewiring self-doubt, and becoming visible alongside a badass ambitious community. 💸

Substack: timerichclub.comInstagram: @timerich.ai

Linkedin: Ella Molony Cook

Time Rich Club for ambitious women and queer entrepreneurs, leaders and business owners. Free to join. Applications vetted for down to earth humans, good vibes only.

PS. I've teamed up with AJ Yadav to launch The Agent Labs, home of The Content Stack: a 40 day challenge where he hands over the agents behind his 400K follower content machine.

Join us at ⁠theagentlabs.ai

I dropped out of high school with no plan and built a retreat business in Australia. I didn’t build it to sell. I built it because I was good at getting people in a room. When a competitor made an offer, one who could actually grow it furthe…

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Somehow: four companies. I bootstrapped my first one back in Australia and sold it in 2021. I’ve been investing since I was 18, across most asset classes, most recently as a pr…

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And the answer I wrote back was clear.

I’m devoting myself to my purpose, which is supporti…

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Most people will lose that judgment and never notice.

You’re going to back it up.

Don’t ask the smart model how it thinks. You’ll…

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She’s been using AI every day. Here’s what she told me:

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This is why AI feels generic for most founders. It’s not the tool. It’s that you never told it who you are.

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Cute. Now sit down for the moral.

Anthropic launched Claude Fable 5 on June 9. Its most capable model ever released to the public. Three …

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By the time I sat down, my inbox was already sorted. Five urgent emails flagged with one line on why each one needed me. Draft replies waiting in Gmail for everything else, written in my voice, in my tone, with my sign-offs. A two-minute briefing on every meeting I had that day: w…

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Add into your prompts: Ask clarifying questions. Rate your work I want to get to a 9/10 if you’re not there. Self verify your work by testing it end to end. Do not return control to me until you h…

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