In the age you can build ANYTHING what is your moat?
Trust & distribution… The founders that build in public have an advantage.
We’ve hosted 2 AI content workshops, with over 150 on the waitlist. NYC, I love you ❤️🗽
Why Stanley is my AI head of content
Stanley is the new AI kid on the block, but it has an edge: it’s backed by Steven Bartlett of Diary of a CEO, and the parent company is already at $40M ARR. I don’t log in. I text it.
We first built our content brain. Who they are, who they’re for, what they stand for. Skip that and you get the same flat post everyone gets.
At 8am it repurposes my posts. At 11 it drafts my Substack Notes. At 6pm it turns my calls into posts. Sunday at 9 it reviews my week. I switched it on, that’s all.
👉 Set up your Stanley CODE: STANLEY1MONTH
Why I love IRL builds 🔥
“Thank you so much for dedicating the time and energy into hosting such a valuable workshop with Mika and for welcoming me to the community of the Time Rich gals 🫶💃”
Want to build your AI Content Machine LIVE?
Today, Friday 13 November · 12:00pm ET · Live on Zoom
Watch the Stanley team build it live, then bring your questions to the Q&A. You’ll leave knowing exactly how to load your brand into Stanley and draft next week’s LinkedIn posts.
Arrive set up:
1. Create your Stanley account and use code STANLEY1MONTH for a month free
2. Open your workshop resource: every step, prompt and video in one place
Inside the workshop resource your able to submit your POST to win a spot in the next accelerator
Win a spot in the next Superhuman Accelerator. Post on LinkedIn about building your content system, tag me, Stanley and Wispr Flow, then enter on the workshop page. Winner drawn Tuesday 17 November.
Let’s take audacious action ❤️
Ella Molony Cook
The distribution-as-moat point is right, but I'd push further: naming your AI tool (Stanley) is doing more work than people realize. It turns a workflow into a character your audience can root for, which is half of why build-in-public content compounds instead of just accumulating views. Curious how much of Stanley's output you're publishing raw versus editing — that line is where most people either build trust or lose it.
Not fully sold on the moat thing. I posted about Atlas Detailing for a while and it did almost nothing. What actually built trust was the same guys seeing my work in person every week. The posts were just the receipt.